Branding Guide
Labels / Stickers
A versatile branding option using digitally printed adhesive labels to add detailed, full-colour artwork to suitable product surfaces.
What are Labels / Stickers?
Labels / Stickers use digitally printed artwork applied to a suitable product surface as an adhesive label.
Because the artwork is printed digitally before application, this method can reproduce multiple colours, fine detail and more complex graphics within the available branding area.
How Labels / Stickers work
The artwork is digitally printed onto suitable label material, cut to the required shape or size, and then applied to the designated branding position on the product.
- 1
Artwork prepared
The design is prepared to suit the available label area.
- 2
Label printed
The artwork is digitally reproduced onto suitable adhesive label material.
- 3
Label finished
The label is cut or prepared to the required shape and dimensions.
- 4
Label applied
The finished label is positioned and adhered to the product.
Best for
- Full-colour logos — Well suited to branding that uses several colours or detailed graphics.
- Fine detail — Digital label printing can reproduce detailed artwork within the limits of the available branding area.
- Compact branding areas — Useful for products with a defined area suitable for applying a label.
- Complex artwork — A practical option where artwork may be difficult to reproduce using a traditional spot-colour printing method.
Benefits
- Full-colour capability — Suitable for artwork containing multiple colours, gradients and detailed graphics.
- Good detail — Digital production allows relatively intricate artwork to be reproduced.
- Versatile shapes — Labels can be produced in a variety of shapes and sizes to suit the available branding area.
- Flexible branding option — Can provide a practical solution on suitable products where another direct branding method may not be appropriate.
Things to consider
- Labels / Stickers are applied to the product surface rather than printed directly onto it, so the finished branding has a different appearance and feel from Digital Printing, Pad Printing or Laser Engraving.
- The product must have a suitable surface and designated branding area for the label to adhere correctly.
- Available size, shape and position vary by product.
- The durability and finished appearance can also depend on the product surface, label material and intended use.
- Always refer to the individual product's confirmed branding option.
Preparing artwork for Labels / Stickers
High-quality artwork is important because digitally printed labels can reproduce considerable detail.
Vector artwork is ideal for logos, lettering and graphics. Suitable high-resolution raster artwork may also be appropriate for photographic or detailed designs where supported.
Artwork should be prepared to fit the shape and dimensions of the available label area.
Have detailed or full-colour artwork?
Send us your artwork and we'll help determine whether Labels / Stickers are suitable for your chosen product.
Where can my label go?
Available label positions and maximum branding areas vary by product.
Explore products available with Labels / Stickers
Browse promotional products in the Ecosource range that support Labels / Stickers.